What to Look for in Your New Favorite Mascara

Slick on one of these formulas for long, beautiful lashes.

Shopping for mascara? There are tons of choices out there, from tube formulas to volumizing options! Here’s how to find the one that’s just right for you.

Lasts All Day

Infused with fibers for a full, long-lasting look. Essence Cosmetics

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For the latest and greatest in mascara, opt for a fiber mascara, which contains tiny threads of rayon or nylon to fill in and elongate your fringe. These fibers bind to your natural lashes for a dramatic look that won’t wear off or run as easily as regular mascaras.

Gentle Formula

Clean product devotees will appreciate the lack of harsh chemicals in this inky formula. Honest Beauty

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Maybe you only add clean beauty products to your stash—those free from silicones, paraffins and parabens, or perhaps you have super sensitive eyes. This one comes with a primer to layer on before the mascara, to add extra staying power and length.

Fluttery Fringe

This formula darkens and adds fullness for a doll-eyed look. L’Oreal Paris

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You don’t need to break the bank to find a mascara that delivers seriously dramatic, voluminous effects. The curved wand captures every little lash.