15 Celebrity Beauty Lines Through the Years

Before the Fenty Effect shook up the makeup world, there was supermodel Iman’s groundbreaking array of foundations for women of color—way back in 1994.

byAriel Wodarcyk| PUBLISHED Feb 27, 2020 5:18 PM
15 Celebrity Beauty Lines Through the Years
Last, but certainly not least, there’s Rihanna’s Fenty brand, which took the makeup world by storm with a whopping 40 shades of Pro Filt’r Soft Matte Longwear Foundation in 2017. The cruelty-free foundations ranged from the palest possible shade designed for albino women to a deep neutral, and has since expanded to an incredible 50 different hues. Fenty Beauty sold almost $600 million in products during the brand’s first 15 months. Fenty’s success truly sparked a new trend of inclusivity and variety in makeup and now other beauty brands are scrambling to keep up. All hail, Queen RiRi!. Getty Images